Brand announcement: St. Michael Girls’ School (Updated 29 October 2014)

Update 30 October 2014: The website has officially launched.

Girls Love Festival 12 has concluded, and at the booth of Yurin Yurin’s parent company, Carnival, a new brand under their umbrella has been revealed. It is named St. Michael Girls’ School (生ミカエル女子学園 Sei Mikaeru Joshi Gakuen), after the school in which A Kiss For The Petals takes place.

Update 28 October 2014: A clear scan of the banner from Girls Love Festival 12 was posted on Carnival’s staff blog on 22 October. It contains an official English name for the new brand, St. Michael Girls’ School. The post has been updated with this new name.

St. Michael Girls' School

St. Michael's Academy for Girls

This photo by @yuriseyui was the first to show information on the first product of this new brand. The person in the photo was a worker at the booth. It is currently unclear if Yurin Yurin will be absorbed into this brand, as neither they nor Fuguriya have yet made any announcements on it, and the address is currently displaying a placeholder page. It will launch on 30 October, on which the December issue of Dengeki Hime will be released.

Six new characters are shown in the photo, along with Risa and Miya dressed in what appears to be sporting attire. The character designs and different uniforms have led some to speculate that Peko is not involved with this product.

Update 29 October 2014: Dengeki Hime released silhouettes of the six new characters via Twitter.


In addition, Ralen is currently in Japan for language classes, and he was gracious enough to attend at my request on short notice. He returned with two photos of interest.


Update 20 October 2014: This leaflet was distributed at Carnival’s booth and advertises A Kiss For The Petals – Songworks, the complete album of the theme songs performed by Anzu Hana. It will be sold at Comiket 87 on 28-30 December 2014.

In addition, he was kind enough to return with something I didn’t expect at all.


I had asked him to buy any drama CDs that were missing from my collection on my behalf had they sold them there. None of the drama CDs were available, but the music CDs released under Anzu Hana’s name were, and as Anzu Hana was in attendance, he was even able to get her to autograph them for me. He mentioned my name to her, and, in her excitement, Hana struggled to pronounce my name correctly. He clarified that it begins with ク (as in クレイグ Craig) rather than グ (as in グレッグ Greg) , and she signed it クレッグ, an amalgam of the two. It is a new addition to the running joke that my name to the Japanese fans is anything but my actual name.

It should be clarified this autograph signing was her only appearance at this event, unlike the previous Girls Love Festival where she held her own panel. The overall presence of A Kiss For The Petals was lesser than the previous show as well. Neither Yurin Yurin nor Fuguriya were in attendance. More information about this brand will be available on 30 October, and possibly the next installment of Reo-ppoi Radio.

Update 19 October 2014: Anzu Hana has addressed the new brand and her visit to Girls Love Festival 12 on her website in a post dated 20 October 2014 and on Twitter (@anjyuhanyan) across two tweets. She also uploaded another photo of the banner showcasing the new characters.

5 thoughts on “Brand announcement: St. Michael Girls’ School (Updated 29 October 2014)”

  1. Sounds like your well known in Japan in someone like Anzu got that excited or is this not new information? i’m not sure since i can’t read japanese despite me watching quite a bit of anime

  2. クレッグ sounds close enough, lol. Congrats on the autographed goods. I especially liked how she drew out your name on the topmost CD. XD

  3. Maybe the new girls are wearing the middle school uniform, the one Runa wore in Maiden of Michael.

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